See the Difference
We are often told not to let our couples see us sweat. But there is so much thinking going on behind the camera that happens in an instant. A small hint of light from a window. Shadows creating lines and curves. So much around us can inspire what we are able to create. And on a wedding day we have to move quickly. It is great art in a hurry. Because of the years of experience and practice we do during styled photo shoots we know what makes a great image. Did you love the highlights magazine growing up? The spot the difference page was always my favorite! When the Professional Photographers of America asked for their See the Difference marketing idea I knew just the photos to send them for a styled photo shoot at the Pinecroft at Crosley Estate. Our images were picked as the wedding example for their campaign postcard example. From walking into a messy getting ready room to making an heirloom photo – can you see the process behind the change? To see more of the award-winning photos from Kate and Steven’s wedding at Pinecroft check out their blog post.